Strategies. Techniques. Unfolded.

It’s a new year — not just another year. To start it off right we are bringing together two industry leaders for an afternoon of innovative discussions and productive commentary. Think curated content for agencies, in-house creative, marketing and production buyers. We also recently got some hot new industry technology, like an HP Indigo 10000, so we're opening our doors and giving tours of our newly renovated digs. The dust just settled.


Schedule

 

2:00 PM

CHECK-IN

2:30 PM

OPEN HOUSE & TOUR

Check out our updates and learn about how we’re using unique techniques to connect our customers’ consumers with their brands. Find out the latest on crafting a compelling print and digital message using variable print, innovative print and finishing techniques, cross-channel and storefront solutions, plus promotional strategies. All departments are ready to share.

4:00 PM

DIRECT MARKETING: PUSHING THE ENVELOPE
WITH DANIEL DEJAN AND TRISH WITKOWSKI

Our keynote speakers, Daniel Dejan and Trish Witkowski, discuss the accessibility, versatility and productivity of Direct Mail and its role in an integrated cross-channel marketing campaign. Topics include message crafting, target audience selection and cutting-edge applications in addition to technical guidelines and costs.

Each attendee will receive a limited edition copy of Act Now! A Better Response to Direct Mail, an educational resource from Sappi which showcases the strategies and techniques behind how direct mail can strike a uniquely delicate balance: the ability to package a message that will not only pique reader interest, but also ultimately drive consumer response.

6:00 PM

RECEPTION & OPEN HOUSE

Hor d'oeuvres and refreshments

Location

JOHN ROBERTS

9687 East River Road

Minneapolis, MN 55433

Map & Directions

Speakers

DANIEL DEJAN

No. American Print &
Creative Manager

Sappi Fine Paper

TRISH WITKOWSKI

Chief Folding Officer

thefoldfactory.com

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Strategies. Techniques. Unfolded.

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© 2014 The John Roberts Company | 9687 East River Road Minneapolis Minnesota | 763-755-5500 | johnroberts.com

The John Roberts Company is a full-service communications provider, focused on helping clients’ measurably grow their business. Specifically, we deliver results utilizing inbound and outbound strategies including website design, cross-channel communications, storefront solutions, print, finishing, mailing, kitting and fulfillment. The John Roberts Company has earned multiple third party certifications related to production quality, environmental stewardship, manufacturing process control and special materials handling. These include, however not limited to, ISO9001, SOC2, HIPAA/PHI Compliance, Mailing and Fulfillment Accreditation and Sustainable Green Printer Certification.